While this case study is from the US military, it is instructive for any recruiting leader. We profile the case of the WI Army NG Recruiting & Retention Battalion which led one of the most remarkable one year turnarounds in the Dept. of Defense. We share how strategy, leadership climate, mission, and organizational structure were used to drive a massive improvement in recruiting productivity even in spite of reduced propensity to serve (making it harder to recruit). Expect practical takeaways with the unique perspective from military leadership.

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