Ed Note: The fall 2014 recruitDC event is just days away. The schedule is packed with great interactive content and I am honored to moderate the engaging talent panel. We’re sharing a final sneak peek with you, from Mark Batenchuk of Scope Group.
How do you define candidate engagement?
Successful candidate engagement is the epitome of effective recruiting. It is the art of combining skill, effort and time in order to attract and secure top talent. While candidate engagement is a relatively new buzz word in the industry, top performing recruiters have been experts in “practicing” candidate engagement for years.
Three key elements of candidate engagement include:
- Attraction – Woo talent and cut through the noise. Sell folks on the opportunity, organization, company culture, the staff—even a candidate’s potential future boss! It takes persistence and marketing savvy.
- Relationship building / Rapport – Quickly establish trust and find common ground.
- Feedback – Prompt feedback throughout the process is essential to continue building trust and respect – especially during long hiring timelines.