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Fall 2015 Speaker Preview: Celinda Appleby

October 26, 2015 by recruitdc Leave a Comment

By Celinda Appleby

The question I have been getting a TON lately is:  “How to do you come up with campaign/content ideas?”

The short answer, is they come to me at the weirdest times, so I keep lots of notes on my Iphone. I also read  WAY too much and follow news outlets/trends that inspire me. News and Pop Culture seem to bring the most inspiration when I am planning my employer branding/recruitment marketing campaigns.

I know my answer stinks! So I thought I would break this down for you.

Let’s start with the hardest part in campaign creation – Content curation!

If you are just starting out or maybe lacking content at your fingertips, this can be the most challenging portion.  Being new to Oracle, I found content identification to be my Achilles heel very early on. I am of the mindset of using people to tell your story.  I believe that in recruiting, as a job seeker you want to identify with the people behind the brand or even behind the product/service. When I started this employer brand journey, our content was very stagnant. We were using a lot of stock photography and wordy posts using infographics to sell a job or an event. I found us to be broadcasting all the time and not adding value to the community we had cultivated over the years. For example, I couldn’t find any posts that shared employee stories. Or what I could expect when I started working for them. I quickly started making friends and pitching my vision to anyone that would listen, but lucky for you there are many other ways to curate content.

Relationships Matter:

My personal favorite and naturally super easy for me is personal outreach. I get crazy ideas and more often than I like, we don’t have the content just laying around. Thankfully, I have made some great friends here that totally appease my requests. (HUGE thanks to all my “guinea pigs – you mean the world to me!) Usually my idea comes through via email, with very garbled writing and lots of demands followed with emojis. Having made these relationships, my “models” are willing to cut me slack on the request and trust that their best interest is at heart.  That is invaluable and something that I recommend everyone doing. Nothing stings more than hearing, no I am not participating in your crazy idea. 

Company Hashtags:

A lot of our content is employee generated; depending on the visual we will either retweet them or ask them if we can use the picture on our channels. Sometimes we get so excited, we do both. 

 

One of the easiest ways to find this content, if they are not tagging you on the post is to research hashtags. Being a Sourcer, by trade, I love hunting content down. It keeps my brain active, but it can be time consuming to peruse all the channels one by one. I LOVE Tagboard! This site allows you to curate content across multiple media channels researching one hashtag.  You can also use your social media scheduling tool (like Oracle Social, Hootsuite or TweetDeck) to create hashtag streams, that you can “watch” for content.

I love to remind our employees to use the hashtags any chance I get. 

Newsletters:

We also send out a weekly newsletter to our entire Recruiting organization with customizable and socially sharable content. In this email, I take the time to put out a request for content. Our Recruiters are interfacing with employees, hiring managers and new hires ALL the time.  In my opinion they are the pulse to our content strategy and it feels natural to lean on them.  I love having this platform as a FREE way to give the recruiting teams something they can use and also have the opportunity to shamelessly ask for help.

Campaign/Content ideas:

While I can’t brain dump (wish I could) exactly what goes through my mind; I figured showcasing some recent and active campaigns would be most helpful.

 Following trending topics:

I love keeping an eye out on topics that are trending on the internet and all social media sites. I love figuring out how our mission of attracting top talent can align to the trends. And like most of you, I do not always have imagery available that matches the story I want to tell. So it can be an idea that never comes to life or one that takes longer than the trend is alive. Below you will find several that are performing quite well across multiple channels.

#WellnessWednesday

This hashtag and trending topic, aligns well with one of our core values:  “Healthy body – Healthy mind”. 

 We didn’t have content available to go, but were able to curate content quite easily for this campaign, thanks to our Recruiting partners.

 

#ILookLikeanEngineer

I came across a blog post from an Engineer in the Bay Area and I immediately felt compelled to share our story.  In less than 8 hours, we found 9 amazing Engineers across 4 regions that submitted their photos. I added it to a collage maker and shared it. 

 

#MotivationMonday

This idea came from the fact, that who can provide the best advice and motivation to our target audiences? Our resident career experts! Posting our tips leveraging a popular hashtag has really helped generate engagement. The Recruiter shared that the campaign in less than 72 hours gained him more than just internet popularity – he actually connected with qualified candidates.

This post can’t begin to articulate all of the work that goes on behind the scenes. However, I am hoping that being able to see real examples of content that are currently running on our channels and performing well, will share some insights into the content engine that is constantly running in my brain.

I have been sharing these very same ideas with my team and they seem to find value in them as they grow their social media content pool.  I know I am somewhat of the elephant in the room, as I have a team that can help bring my ideas to life! But everything I have shared today, can be done very easily using FREE tools, if you have the creativity and time.  Pulling content together should feel like a fun task, vs. going to the dentist. Leveraging real stories and pooling your resources should help with that. 

If you want more inspiration; please follow our employer brand journey! Instagram, Facebook, Twitter

Celinda Appleby is a “wanna be” blogger that is passionate about sourcing, social recruiting and employer branding. She previously held recruiting roles within corporate and agency enterprises. Celinda has over 12 years of recruiting and human resources experience across a broad range of industries including technology, accounting, marketing and government sector. Feel free to connect with Celinda on LinkedIn and Twitter.

 

Filed Under: recruitDC Conference, recruitDC Events Tagged With: celinda appleby, culture, employment branding, Instagram, Twitter

Fast and Furious – Social Media Tools from recruitDC's Fall 2013 Event

December 17, 2013 by recruitdc Leave a Comment

Our Fast and Furious Social Media session at the Fall 2013 event was a huge success! But with 60 tips in 60 minutes, it was a lot to digest! Fear not, we’ve got you covered.  Below are all the tools that our Super Ladies of Social Media shared with the audience that you can use to augment your social media toolkit.

  • The main social media platforms that were weaved into the presentation were: LinkedIn, Twitter, Facebook, Instagram and Pinterest.
  • For social media application management, take a look at: Hootsuite, Tweetdeck, BufferApp or SocialBro.
  • Also suggested is leveraging Tumblr for posts for a blog and Instagram
  • To stay current with key topics, take a look at Google Alerts to build content to share with your communities.
  • If you are sourcing for designers, you may want to look at Dribbble which is similar to Github.
  • To manage messages and follow hashtags in Instagram, check out http://statigr.am
  • Are you looking to do sourcing in Twitter? Try FollowerWonk.
  • If you are posting jobs on Instagram, take a look at InstaJob to jazz up your posts and track your engagement.
  • On Twitter, be sure to create Twitter Lists to help keep track of your community.
  • Hoover’s Mobile App!
  • Use Slideshare to repackage your content and you can embed your YouTube videos!
  • Fun and easy music videos with Animoto create an impact.
  • Videos for Instagram are made with Zoomforth.
  • Flixel creates a video ad.

Have fun and remember when creating social media profiles to use your name not your employer’s. If you use your employer’s name in the social media platform, they are the owner of the followers.

 

Filed Under: Uncategorized Tagged With: Facebook, Instagram, LinkedIn, recruitDC, Social Media, sourcing, Twitter

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