By Kathleen Smith
How do you build up your personal brand? What have the Super Bowl ads shown us? Do a few stunts, throw in some special effects; a few celebrities and people will know what you stand for, right?
Building a personal brand is a challenge as your brand develops over time and through your actions. Adding a badge, jumping on to the most recent social media platform or showing up at a party in a super furry coat make get you some initial reactions, but is this the essence of your brand? Sex and flash will get you attention, but will your audience and community respect you in the morning.