Plan Your Career Site and Employer Brand Refresh

What story does your career site tell candidates today, and what should it tell over the next year? In this two-hour recruitDC workshop, you’ll assess your current experience and build a realistic plan to strengthen it over time. Through a guided audit of your brand story and your site’s technical experience, you’ll examine the questions candidates need answered, the proof behind your employer brand claims, and how well your pages, navigation and job search help people find what matters to them. You’ll leave with a clearer story to tell, a prioritized list of brand and site improvements, and a quarterly refresh plan. Bring your career site URL so you can apply the exercises to your own organization.

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